The People's Exchange is published by LaGwana.
Currently, our advertising paper has a circulation of 16,700. A new issue is published every two weeks.

The People’s Exchange is distributed free of charge to the Amish communities in Northern Indiana and Southern Michigan.


The People’s Exchange is printed in a magazine size format, is black and white only, and averages 320 pages. The advertisements are organized under fourteen main categories with a total of twenty-nine different classified sub-categories. Some of the more popular categories are Horses, Real Estate, Construction, and Miscellaneous.


In addition to the advertising sections, each issue features a recipe submitted by readers, humorous stories submitted by readers in either the “Farmyard Funnies” or “Childhood Chuckles” columns, and an article by the publisher, “The Way I See It.”


Advertising specific to the Amish community is accepted. Advertisers do not need to be Amish to participate as long as what is being advertised pertains to the Amish audience.


For example, no advertisements for cars are accepted since the Old Order Amish in this area do not drive cars. The only exception might be when the car is part of a larger personal property auction sale bill that contains other items that pertain to our Amish audience.


The People’s Exchange was started by an Amishman in Shipshewana in 1992. Dan and Dawn Byler, purchased The People’s Exchange in 1997. In 2012 the Bylers merged their publishing company with LaGwana and remain actively involved with the day to day management of the company.

There are two options for advertising in the People's Exchange: display ads and classified ads.


Display Ads use different fonts, shapes, and images to get your message out there. They are often designed by one of our talented designers on staff but we also accept pre-made ads if they are done to the correct specifications. Talk to us today about placing a display ad by emailing or calling us at 260-463-4901.


Classified Ads do not include any designed elements at all. They are text only ads that are placed in corresponding categories. Our classified ad rates are the best around and start at only $6! You can place your classified ad by email or calling us at 260-463-4901.

Good news, the paper itself is completely free if you make it to one of our drop off locations! We have many drop off locations available in the our readership area of Northern Indiana & Southern Michigan.


Although the paper is free to pick up at one of our drop off locations, you may prefer the convenience of having one delivered directly to your mailbox. We do have subscriptions available that cover the cost of postage to mail you copies of the paper.


Whether you want to find the nearest drop-off location to you or want to subscribe, give us a call at 260-499-4616 and ask for Sharon.

What Is It?


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Tap or click the image to download a PDF of our current drop off locations.

People's Exchange

P.O. Box 70, Shipshewana, IN 46565

Display Ads


Phone: 260-463-4901

Classified Ads


Phone: 260-463-4901



Phone: 260-499-4616

© LaGwana 2018